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11.11 China’s Singles Day Earns 5 Billion USD in 90 Minutes

11.11 China’s Singles Day Earns 5 Billion USD in 90 Minutes

| On 25, Nov 2015

Reading time: 2 minutes


As mentioned in our article about the 4 major events you need to be prepared for, Singles Day 11.11 was among them. Today we are going to share with you, the released information as to how much it sold is still an amount that many did not expect.

Alibaba has reported that within the first 90 minutes of Singles Day launching, they managed to sell 5 billion USD through Alipay. Prior to the start of the shopping fling of 11.11 the Singles Day, Daniel Zhang, the chief executive officer for Alibaba Group made his opening remarks, which seemed a bit predictive, stating:

This year, Alibaba Group has transformed 11.11 into an unprecedented mobile shopping experience. Over the course of the 24-hour shopping marathon, consumer will have a new surprise every hour that has been especially tailored for mobile users. The whole world will witness the power of Chinese consumption this November 11.”


According to Alibaba about 130 million users visited the Taobao mobile app.

Here are the 3 main highlights from the shopping event that started at midnight on 11.11:

  • In the first 31 minutes, 3.1 billion USD GMV settled through Alipay
  • There was 27 million mobile buyers active
  • Alibaba managed to process 100 million orders to ship out to consumers, only in 42 minutes.


Check out the infographic below for a detailed information on the first hour of 11.11 Singles Day at Alibaba:



Zhang also stated:

Last year, we handled a record-breaking 80,000 orders at peak per second at peak. This year, we expect to handle 120,000 orders and 60,000 payments at peak per second. It will be a product achievement for us.”


So, what a great result for Alibaba this is! Stay tuned folks, Black Friday is ahead of us. We’ll see how this year goes for Black Friday. I hope you are prepared, because we know we are, and actually, we cannot wait.

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