3 Major Tips for Improving Your E-commerce Website
Amy | On 14, Sep 2015
Summer vacation is over, people are all back to work, and the season with occasions is about to begin. During September, kids start going back to their routine, they will need new school supplies, some teenagers might want to renew their wardrobe, equipment, etc. Seasonal market occurs every year, hence we are going to prepare you for some phenomenal results.
Today we are going to share with you 3 tips for the renovation of your e-commerce website, which will guarantee an increased revenue.
Boost up the performance of your e-commerce website
In order to satisfy your customers, you need to provide them with a good shopping experience. If you achieve this “good shopping experience”, then their return to your e-commerce website is guaranteed. In order to achieve this, there are two things you need to do:
- Decrease the loading time
A study made by Force.com, says that 1 of 4 people will leave immediately if your e-commerce website does not load in under 4 seconds. Also, 80% of online buyers that are dissatisfied with an e-commerce website performance, do not return back to it. This is why it is crucial to take efficient actions in terms of reducing your website’s loading time, which will eventually result in increasing customer loyalty.
- Make it mobile responsive
In today’s world the use of smartphones has increased drastically and is still increasing. People use they’re smartphones for everything now a days. We even bet that most of you are reading this article from a smartphone. So since many people prefer using smartphones, and make most of their purchases through smartphones, and if you don’t want to lose any potential customers, you need to get your e-commerce website to be mobile responsive. This point is guaranteed for increasing revenue.
Organize your item catalogue – organizing your items catalogue seasonally is important, this way you get to offer your customers the right items at the right time.
Concentrate on your best-sellers by analysing the purchase history from last year, which will allow you to prepare your catalogue in time, so you can provide your customers with the correct items in the right seasonal timings. Furthermore, this increases positive reviews and the conversion rate of your site.
Thematically animating your e-commerce website, helps in increasing revenue and conversion rates. Through thematic animation on specific occasions, you get to guide your customer’s purchase decision, and manage to offer a range of your items selected for these occasions, thus increasing revenue.
An bonus key point is to get some promotions running. Setting up promotions that are different from the ones of your competitor or the ones from offline businesses, this way you encourage shoppers to purchase from your website. A few examples of promotions: lower prices, free delivery, discounts on certain items or loyalty benefits.
Another thing you can do, is to set up banners on your website, or even post them on your social media channels a month before setting up the promotion. This way, you can be sure that you are going to reach many people, thus optimizing your revenue.
We hope you find these tips valuable and put them into action before the holiday season starts. E-Motive Online ensures you the effectiveness of these tips, which lead to boosting up your revenue significantly.