5 Trending E-Store Design for 2016
Amy | On 13, Nov 2015
Reading time: 3 minutes.
Ecommerce stores might start looking quite alike in 2016, as designers will start using a similar set of user interface design patterns, employ cards and card-like layouts, and they will even start using similar ways to increase email subscribers.
Today we are going to share with you 5 trending designs for e-stores that are going to make users addicted to your store.
Shared User Interface Design
In software improvement, and by extension ecommerce site design and development, design pattern is a reusable solution to a mutual problem. Specifically, user interface design patterns are the possible solutions to usual interface challenges. Such as: how to make a navigation menu, which is easy to use on a smartphone.
You are going to start seeing very similar e-store designs. Page designs will be variations on a theme, with not dramatically different layouts.
Shoppers may discover similarities among ecommerce sites making them easier to use and navigate. Following these patterns, you will be creating a better shopping experience for your customers, and especially that on their mobile devices.
The above picture is an example of the trend that would be in 2016. Notice that all three stores have a “hamburger” menu, featuring three horizontal lines at the top of the interface.
Each site has a search in the header behind a magnifying glass icon and a shopping care icon in the header. Also, all 3 stores show a graphic of their featured item.
So you might see a lot of those patterns in 2016.
Card and “Card-Like” Layouts
A “card” summarizes images, texts and other resources associated with a single topic. With cards, you are sort of organizing different topics in a way that is pleasing to the eye and easy to use. Card layouts also lend themselves well to responsive designs.
As a matter of fact, cards are also a design pattern as we mentioned above. This specific pattern is just starting to boost up, if you will and become much more prevalent in ecommerce design of 2016.
Here’s an example of how cards look like:
Pop-ups and interruption ads
The so-called pop-up advertising was one of the most disliked forms of online promotions ever.
In the 1990s the first pop-ups, opened new browser windows with ads or even whole websites in them. Many of the pop-ups were deceptive, and consumers generally hated such ads.
Amusingly, these ads are coming back in website designs. Only presently, they are in a more “modern” way, where they offer discounts in exchange for joining an email list of following the website’s various social media profiles.
In the upcoming year, such pop-ups will be found in many e-stores that maybe even the third of the national Retail Federation’s top retailers will be using them… or… have they?
Large photographic images and videos
You know the saying “A picture is worth a thousand words” ? Yes, well today, a video is worth a few million words. This upcoming year, ecommerce stores will be featuring large (as in ENORMOUS) pictures and quite an increasing number of videos.
Designers and developers will optimize these rich materials and will soon be delivering quite a boost in site performance on… wait for it… ALL PLATFORMS.
Here’s an example of what we mean by big pictures on ecommerce sites:
Getting some dynamic views
You know how many, or even most, online shops display products or lists of products that are static, meaning that they are just laid out there on the server and delivered to the user’s web browser…
And when the shopper decides to change an option or filter something, the browser contacts the server and gets a new static page.
Here’s an example, open JadoPado and seach for something. Notice that with each new keystroke, the products displayed on the page change dynamically.