Holiday Season: E-Retailers Are You Prepared?
Amy | On 30, Sep 2015
Two months till the holiday season, and e-shoppers are already warming up for a busy holiday sale. Statistics from Google showed that 30% e-shopper begin their holiday shopping before Halloween, so retailers are you prepared for this?
So, if you haven’t started preparing your business for the season, now would be the right time for you to start. We have prepared for you some key points to put your focus on, which will ensure a remarkable shopping experience for your customers.
Optimize your website: since the holiday season is a busy season, it is incredibly important to provide a seamless, fast website for your customer. We’ve already mentioned this before folks, but we will keep remind you this, if your e-commerce website does not load within 4 seconds, you’re most likely to lose many potential customers.
If you are a small e-commerce business, this is the right time for you to start implementing fixes for any lags or adding missing features to your website, as well utilize the time to identify potential sale trends for the season.
Make it mobile responsive: This is a crucial key point. Mobile users increase in number daily. So since many people prefer using smartphones, and make most of their purchases through smartphones, and if you don’t want to lose any potential customers, you need to get your e-commerce website to be mobile responsive. This point is guaranteed for increasing sales.
Shipping during the holiday season: Consumer expectations during the holiday season are higher than ever. And so, online retailers out there, you need to start thinking about realistic shipping times and cutoffs throughout this season, ensuring your customers get their deliveries before the holidays.
Thematically decorating your e-commerce website, is a very effective technique in increasing revenue and conversion rates. Through thematic animation on the holiday season (such as Halloween or Christmas) , you get to guide your customer’s purchase decision, and manage to offer a range of your items selected for these occasions, thus leading to increasing sales.
Get some promotions running. Setting up promotions (especially in the holiday season) that are different from the ones of your competitor or the ones from an offline businesses, you get to encourage shoppers to purchase from your website. A few examples of promotions: lower prices, free delivery, discounts on certain items or loyalty benefits.
Keep your e-shoppers safe: During the holiday season, online traffic increases drastically. This means there is a greater chance for cybercriminals to hack sensitive customer data. E-retailer websites and associated back-end systems need to be updated, compliant with Payment Card Industry Data Security Standard (PCI-DSS), as well as, able to manage the anticipated transaction volume during the holiday season. It is extremely important to leave enough time for fixing any issues before the holiday rush steps in.
We hope you find these tips useful, and better yet actually implement them in your e-shop. These tips will not only leave your customers satisfied, but it will also increase customer loyalty, and bring in significant revenue.