Introducing Allegro: The Polish online marketplace
Amy | On 28, Sep 2015
In Europe, Poland is the 6th most crowded country, and has over 12 thousand online stores (reports Dotcom River). But, online marketplace “Allegro” is said to be the most popular one, it controls Poland’s accounting with over 50% of e-commerce’s traffic. Conferring to various articles about Poland’s online marketplaces, Allegro is Poland’s number one place for shopping for apparel products, which accounts for over 40% of the market share.
The site is quite often associated as an auction site, but more than 85% of products sold in Allegro’s fashion category are in fact brand new.
The marketplace is quite eager in developing their fashion strategy, as they are being seen as an important sales channel. Some are already selling on this platform (e.g: Addidas).
Furthermore, Allegro has been working on developing some new features, which are going to help in managing the sales of fashion items, one example to give is the free of charge returns with Allegro Paczkomaty Inpost service.
This country is literally BOOMING right now. It is an intact market for many brands and merchants, and is also one of the fastest growing B2C e-commerce markets in the European Union.
An e-commerce report published by Gemius, shows that Poland’s B2C ecommerce market is rising by an astonishing 25%, with a gross revenue of 6.2 billion euros in 2014. Poland’s internet usage stands at 65% with a 75% of the 10 million e-shoppers having purchased an item online at least once. It is also great to mention that 46% of the purchasing products in Poland are regularly online.
What is quite interesting, is that 45% of the e-shoppers prefer purchasing products from polish e-stores because the level of trust from native stores is greater, as well as, they offer a lower cost of delivery. For brands that are interested in entering the polish market might want to consider how Allegro.pl can help them in the building of trust with potential customers.