Top 4 SEO Tips for Optimizing eCommerce Shop
James Gordon | On 18, Sep 2014
Optimizing your eCommerce website is fare more difficult, than optimizing a marketing/services website, because of the time you spent on it and everyday monitoring.
Being able these days to rank high and sell your products from e-shop website is getting harder and harder. From one side you have giants like eBay and Amazon which have gained so much market share, that it`s harsh to get your brand noticed. From the other side, you have Google and other search engines, which punish website with algorithms every few months and promote more their ads/shopping programs.
Despite all the negative outcomes, we all know successful brands in the eCommerce who makes a lot of money out there. And if you`re in the SEO world and want to have positive results in Google and not only, follow the next tips.
- User-Friendly, Engaging and Well Design Website
Users spend second to browse your products and if they cannot find what they need or have some technical difficult, like 404 errors or slow load time, be prepare to have high bounce rate and not many conversion. Make it simple to browse, with clear navigation and breadcrumbs. Also, add east to buy products steps.
- Don`t Forget The Mobile Version
This is a must to have in 2014, doesn`t matter in which business niche you are. Despite that, most of the online stores have difficulties optimizing their website for different devices, due to the many website elements, layouts or financial aims. Nowadays, there are plenty of CMS platforms, which offer responsive templates for every browser and device. Don`t wait and go for it, if you`re not so far!
- Optimize Product: Title, Descriptions and Categories
I`ve seen a lot of online stores spamming with “crazy combinations” of product details in order to rank for the particular item. At the end of the for Google it means the same and the thing you have to track is how many people search for this item, make a marker research, what KW to they use to land on your page etc. On the market there are many sources to get that kind of data.
Write your titles and descriptions for the users, not for the search engines. Use informative and converting words and where you have local customers, place phone number. Optimize your categories more, than you optimize your homepage for example. Here the difference matters, what type of website you`re optimizing.
- Don`t Forget about Panda, Penguin and Hummingbird
These are not my favorite animals, but something rather more important. These are the top Google algorithms, which have as a purpose to put you out of business if you are playing bad with the search engine. If you`re not doing the SEO by yourself, be sure that the SEO consultant agency, or the freelancer understands the algorithms, how they work and how to fix any penalty.
There are more points, I can add here, but there are the key points to follow in your eCommerce strategy.
Share your thoughts and comments below.